The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

We’d love to hear from you.

Did Modern Subaru of Boone go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.



Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption, and well-being of over 230,000 animals across the country.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 7 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.



It's our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 369,000 award-winning science books. In addition, through our partnerships with Staples and we supported teachers and students with donations of $400,000 in gift cards and school supplies.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide.


How is Modern Subaru of Boone dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

  • Kampin, Inc.
  • Appalachian State University
  • Appalachian Voices
  • United Way

Love Promise Stories from Modern Subaru of Boone

Subaru and Modern Subaru of Boone believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

The Gift of Warmth & Comfort | Seby B. Jones Regional Cancer Center

Thanks to Subaru of Boone, patients at the Seby B. Jones Regional Cancer Center in Boone, NC will have comforting blankets to help them through their treatments. Each year, Subaru Loves to Care has donated 80-100 blankets - providing security, love, warmth and comfort to our cancer patients. We are deeply grateful for the continued support of Modern Subaru of Boone.

Timely, Patient, Perfection!

What a fabulous experience working with one of the best salespeople we have ever worked with -- Lacy Holder. Lacy knows her products for sale inside and out. Every question posed was knowledgeably answered. We had a tough time deciding between the Forester and the Outback, went back and forth with our decision more than once, and Lacy was THE most patient person ever. What made our decision easier? She actually let me sit in her own Outback to show me just how easy the computer screen was to navigate. Easy peazy. That sealed the deal for me. Both my husband and I love our choice of the 2022 Outback Limited that literally arrived on the truck 15 minutes before my second appointment to decide between the two models, I sat in it, and done deal-the Outback! In and out. 15 minutes with Lacy to sign paperwork, Tony in the warranty department was a breezy 30 minutes, who was super nice and efficient as well, and Lacy finished up with a 30 minute tutorial of how the car operated. Perfection all around. Well done, Modern Subaru, Lacy, Tony, and Brian in Service (for ordering me snow tires)! THANK YOU!!

Saving Lives through Blood Donations--American Red Cross & Subaru of Boone

Subaru of Boone partners with the American Red Cross three to four times a year, providing a great place to give blood. The blood drive is open to all employees, family, friends and community. Each pint of blood can help up to three patients! Thank you Subaru of Boone for the continued partnership over the years! We also want to thank all of those who have given blood at Subaru of Boone, on behalf of the patients who have been supported by blood donations! Visit to make an appointment for an upcoming blood drive. Thank you!

Subaru Loves Rex

Through our partnership with Modern Subaru of Boone, we hosted a month-long adoption event with reduced adoption fees for the entirety of October. Sheila and her team at Modern Subaru brought the cutest Subaru toys for us to share with our newest adopters, including a special pup named Rex. Rex originally began his journey with us in 2020, and through a series of unfortunate events, Rex found himself in and out of our care for the next two years. He spent a total of 337 days living in the shelter environment, and at just 4.5 years old, that means he has spent 20% of his life trying to find the right home. Life is full of ups and downs, curveballs, and changes – all of which Rex took in stride. He continued to win over volunteers and visitors, even becoming one of our best Virtual Foster pups for field trips into the community. On October 29th, the last day of our adoption special, Rex was adopted by one of his regular visitors. Tears of joy were shed as we said a goodbye to our favorite, 77lbs, silly pup. By the end of this month-long event, Watauga Humane Society and Modern Subaru of Boone helped 100 pets find their forever homes!

First Time Car Buyer

This was my first ever car buying experience and the staff at Modern Subaru truly made it extraordinary. They were all very friendly and helpful. My salesperson, Lacy, made the car buying process very easy and answered any and all questions I had. She helped me pick the perfect car for me and went above and beyond in showing me exactly how every feature works. I would not have changed anything about my experience with them. I had a wonderful experience with Modern Subaru and will definitely be recommending them to all my friends and family looking for a car. I will particularly be recommending Lacy as she did an incredible job and I will definitely be buying a car from her in the future!

Impact of Your Dollar

We are deeply grateful for the continued support of Modern Subaru of Boone. For years you all have presented a generous check to us that has impacted our mission in more ways than one. For us, a dollar can go a very long way. Time and time again we see countless clients walk up to our door seeking help. Wether it be with food, medications or firewood, we never turn anyone away. We work every day to ensure everyone in Watauga County has a chance to thrive and live their own healthy life style. None of this is possible without our community. Including you. The support of our community is the reason we are able to continue opening our doors. It is the reason we are able to keep fresh produce on our shelves and insulin in our pharmacy. It is the reason wood remains in stock and that snack bags are able to be delivered to children. Our community is vital to us. Thank you so much for aiding our mission in feeding the High Country. We are SO thankful for you!

Valle Crucis First Grade

My First grade class is so lucky to have Modern Subaru in our community. Modern Subaru donated money so we could get supplies and books for our first grade classroom. The children got new dry erase markers and erasers for daily work. They picked out a science kit to teach about ramps, gravity, friction and how things move. The students love it! They picked out many new books for the class. It is so important for each child to be able to take books home for practice. Thank you Modern Subaru!!

Subaru Loves Pets - Watauga Humane Society

Thanks to support from Subaru, Watauga Humane Society was able to reduce adoption fees for the month of October and we found fur-ever homes for more than 120 animals! Several of these were animals that can be harder to place - older animals and those with some health concerns that need special care. We are so grateful to Subaru and to our community for your support!

Make a Dog's Day

Thank you to the Subaru Loves Pets Make a Dog's Day support! In October the Watauga Humane Society found more than 100 animals forever homes! This included several animals that had been seized by animal control but are now in loving homes. It also included several older animals, like Ladybug! This 9-year old stray is cute as a bug and very sweet and in October, she found a forever home. The financial support we receive from Subaru helps WHS provide love and care to so many animals all year long. Thank you.

Subaru Loves Pets

When Watauga Humane Society applied for an ASPCA Subaru Loves Pets grant for a virtual adoption event, we simply hoped to hang a poster at Modern Subaru and maybe have them repost our social media posts. What actually happened was we received the grant and the folks at Modern Subaru pulled out all the stops to make this a successful event. They made a video, designed ads / posters, and initiated the social media "blitz" for the event! Their hands-on approach to the event saved WHS staff and volunteers hours of work. This experience has made it clear that the Subaru commitment to pets goes well beyond simply providing funds. The folks we have worked with (Jody, Joshua, Andy) are truly committed to helping their communities - especially the animals in our community!

The Subaru's I have owned!!

I am not new to the Subaru ownership legacy. My first Subaru I bought new was an 83 Loyale wagon with a unique digital dash. .My next ownership was a 2014 Subaru Crosstrek xv Hybrid that .I had for four years. My next and present Subaru is now a 2021 Crosstrek Sport.. This one is a monumental departure from the previous hybrid I owned both in power and in technology. We love it .for its versatility , power , and reliability as proven to us by our previous ones. The vehicle is important but the dealership in which it is purchased, in my opinion, is also critical. Modern in Boone has won my respect and trust on more than one occasion in sales and service!

Make a Dog’s Day

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: #MakeADogsDay #SubaruLovesPets #TheUnderdogs


Hardin Park Elementary - Subaru Loves Learning

Modern Subaru of Boone graciously donated numerous books related to STEM (Science, Technology, Engineering, and Math) for our K-8 teachers and Media Center. These books have provided information for both our students and teachers to discover hands-on learning of topics related to our curriculum that engage students in their learning. We thank Modern of Boone for selecting Hardin Park being committed to education in our community!


Subaru and NWF Love the Earth

It's summer break at school but the garden is going strong!


A Survivor Makes a Lasting Impact

Modern Subaru of Boone, NC stands behind its employees and its community. One of its top selling sales people, Adriane Lewis, is a 6 year lymphoma survivor, and she believes that her diagnosis and subsequent life changing experience ultimately put her on the path to her job with Modern. Adriane, joined by Modern's Bryan Johnson, accompanied The Leukemia & Lymphoma Society staff on a delivery of blankets and care cards filled out by Subaru customers with hopeful and inspiring words to patients at the Seby B. Jones Cancer Center, just minutes from the retailer. There the Executive Director, having made prior arrangements for them to hand deliver the beautiful blankets to patients during their chemotherapy time, happily welcomed the group laden with gifts. Actually hand delivering the blanket to a patient is the best possible scenario (though unfortunately not all hospitals can permit it due to privacy laws). It gave Adriane and Bryan the opportunity to impart encouraging and hopeful words which were very meaningful as Adriane had been in their shoes not that long ago. She would say as she gifted a blanket, "I know exactly what you're going through (and show her port scar), and I'm here to tell you, you can do this."


Subaru Saleswoman More Than Survives. She Thrives.

Adriane Lewis may be the top Sales Consultant for Modern Subaru in Boone, NC for the past three years, but this might not be the accomplishment she is most proud of. The day before her 29th birthday, Adriane was diagnosed with Stage IV Hodgkin’s Lymphoma and began a grueling six months of chemo. No one expects cancer in his or her life, and Adriane found a strength she did not know she possessed as she slipped in and out of consciousness, fighting the harsh side effects of the medication while knowing fully well that this very aggressive therapy was her only hope. No surprise to anyone that knows her, Adriane survived, and today is five years cancer-free. During her darkest hours, she may have lost a boyfriend, a home and a job, but nothing was going to stop Adriane from recouping her life. While working at a local Starbucks, Adriane met the GM of Modern Subaru who could see her drive and potential and ultimately offered her a job at the dealership. She loves this job as well as her co-workers and says, “My managers are the best of men who believe in me and respect me. I feel very blessed.” LLS was thrilled that Adriane offered to be a part of the Subaru Love Promise blanket delivery campaign to the Seby B. Jones Cancer Center this summer where she proudly introduced herself as a survivor to cancer patients, telling them that they needed to continue their fight. She was inspiring, and a picture perfect example of what is possible within all of us. Thank you, Adriane.

Western Youth Network felt- "The Love"

The Western Youth Network would like to extend our deepest gratitude to Subaru for selecting us to be a part of their annual Share the Love Event. These funds will be used to help us build youth of character and confidence, so that every young person in the High Country reaches their full potential. WYN recognizes a simple truth, growing up is hard, especially during those pivotal years from 5th through 10th grade. WYN invests in the lives of children and youth in order to build a better future and a stronger community for the High Country. We truly are raising a community and we do this by providing unique and quality programming that offers individualized support to over 200 children and youth each year in our Mentoring and After School Initiatives alone. Subaru has helped ensure that this life changing work continues!


Art in the Park

Modern Subaru sponsored the Art in the Park festival on June 13 in nearby Blowing Rock. A crowd of thousands attended the popular arts festival and loved the various artists' works. As part of its partnership with the fair, Modern Subaru gave away $100 of free art from the featured clay artist, Courtney Tomchik to a lucky local winner.

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,763 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 106 trees, 470 gallons of gasoline, 4,006 plastic bottles, and 18,423 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

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We’d love to hear from you.

Did Modern Subaru of Boone go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Contact Us
Modern Subaru of Boone 36.222730, -81.652180.