What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Modern Subaru of Boone dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Appalachian Voices
Appalachian State University
Kampin, Inc.
United Way
 Subaru Love Promise Heart

Love Promise Stories from Modern Subaru of Boone

Subaru and Modern Subaru of Boone believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves Pets  –  Kristan C

When Watauga Humane Society applied for an ASPCA Subaru Loves Pets grant for a virtual adoption event, we simply hoped to hang a poster at Modern Subaru and maybe have them repost our social media posts. What actually happened was we received the grant and the folks at Modern Subaru pulled out all the stops to make this a successful event. They made a video, designed ads / posters, and initiated the social media "blitz" for the event! Their hands-on approach to the event saved WHS staff and volunteers hours of work. This experience has made it clear that the Subaru commitment to pets goes well beyond simply providing funds. The folks we have worked with (Jody, Joshua, Andy) are truly committed to helping their communities - especially the animals in our community!

The Subaru's I have owned!!  –  Lloyd G

I am not new to the Subaru ownership legacy. My first Subaru I bought new was an 83 Loyale wagon with a unique digital dash. .My next ownership was a 2014 Subaru Crosstrek xv Hybrid that .I had for four years. My next and present Subaru is now a 2021 Crosstrek Sport.. This one is a monumental departure from the previous hybrid I owned both in power and in technology. We love it .for its versatility , power , and reliability as proven to us by our previous ones. The vehicle is important but the dealership in which it is purchased, in my opinion, is also critical. Modern in Boone has won my respect and trust on more than one occasion in sales and service!

Make a Dog’s Day  –  Andy A

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: https://hsnwga.org/adoption/application-for-adoption/?fbclid=IwAR2Ie18p6U3ryKi-niIuIZFTd-waD98xrySl7IJmiRBXE239WP7dpODubiU #MakeADogsDay #SubaruLovesPets #TheUnderdogs

Hardin Park Elementary - Subaru Loves Learning  –  Candice T

Modern Subaru of Boone graciously donated numerous books related to STEM (Science, Technology, Engineering, and Math) for our K-8 teachers and Media Center. These books have provided information for both our students and teachers to discover hands-on learning of topics related to our curriculum that engage students in their learning. We thank Modern of Boone for selecting Hardin Park being committed to education in our community!

Subaru and NWF Love the Earth  –  Ryan R

It's summer break at school but the garden is going strong!

A Survivor Makes a Lasting Impact  –  Cathy B

Modern Subaru of Boone, NC stands behind its employees and its community. One of its top selling sales people, Adriane Lewis, is a 6 year lymphoma survivor, and she believes that her diagnosis and subsequent life changing experience ultimately put her on the path to her job with Modern. Adriane, joined by Modern's Bryan Johnson, accompanied The Leukemia & Lymphoma Society staff on a delivery of blankets and care cards filled out by Subaru customers with hopeful and inspiring words to patients at the Seby B. Jones Cancer Center, just minutes from the retailer. There the Executive Director, having made prior arrangements for them to hand deliver the beautiful blankets to patients during their chemotherapy time, happily welcomed the group laden with gifts. Actually hand delivering the blanket to a patient is the best possible scenario (though unfortunately not all hospitals can permit it due to privacy laws). It gave Adriane and Bryan the opportunity to impart encouraging and hopeful words which were very meaningful as Adriane had been in their shoes not that long ago. She would say as she gifted a blanket, "I know exactly what you're going through (and show her port scar), and I'm here to tell you, you can do this."

Subaru Saleswoman More Than Survives. She Thrives.  –  Cathy B

Adriane Lewis may be the top Sales Consultant for Modern Subaru in Boone, NC for the past three years, but this might not be the accomplishment she is most proud of. The day before her 29th birthday, Adriane was diagnosed with Stage IV Hodgkin’s Lymphoma and began a grueling six months of chemo. No one expects cancer in his or her life, and Adriane found a strength she did not know she possessed as she slipped in and out of consciousness, fighting the harsh side effects of the medication while knowing fully well that this very aggressive therapy was her only hope. No surprise to anyone that knows her, Adriane survived, and today is five years cancer-free. During her darkest hours, she may have lost a boyfriend, a home and a job, but nothing was going to stop Adriane from recouping her life. While working at a local Starbucks, Adriane met the GM of Modern Subaru who could see her drive and potential and ultimately offered her a job at the dealership. She loves this job as well as her co-workers and says, “My managers are the best of men who believe in me and respect me. I feel very blessed.” LLS was thrilled that Adriane offered to be a part of the Subaru Love Promise blanket delivery campaign to the Seby B. Jones Cancer Center this summer where she proudly introduced herself as a survivor to cancer patients, telling them that they needed to continue their fight. She was inspiring, and a picture perfect example of what is possible within all of us. Thank you, Adriane.

Western Youth Network felt- "The Love"  –  Wesley B

The Western Youth Network would like to extend our deepest gratitude to Subaru for selecting us to be a part of their annual Share the Love Event. These funds will be used to help us build youth of character and confidence, so that every young person in the High Country reaches their full potential. WYN recognizes a simple truth, growing up is hard, especially during those pivotal years from 5th through 10th grade. WYN invests in the lives of children and youth in order to build a better future and a stronger community for the High Country. We truly are raising a community and we do this by providing unique and quality programming that offers individualized support to over 200 children and youth each year in our Mentoring and After School Initiatives alone. Subaru has helped ensure that this life changing work continues!

Art in the Park  –  Bryan J

Modern Subaru sponsored the Art in the Park festival on June 13 in nearby Blowing Rock. A crowd of thousands attended the popular arts festival and loved the various artists' works. As part of its partnership with the fair, Modern Subaru gave away $100 of free art from the featured clay artist, Courtney Tomchik to a lucky local winner.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,763 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 106 trees, 470 gallons of gasoline, 4,006 plastic bottles, and 18,423 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.